A passion for grilling: Martin Tschuchnigg is the founder of Grillgold. Grillgold is a new austrian startup that manufactures grilling products, including cool things like wood smoking chips and grilling planks. We asked Martin about his goals, his passion and what keeps him motivated as well as his experiences as an entrepreneur.
Over my lifetime, it seems like I have been doing something that involved wood, and I’ve also finished a lot of related training and education. As a Sägewerksmeister (i.e. “lumber mill master”) I was responsible for the management of a lumber mill. My vision for Grillgold is getting the unique aroma of wood to enhance the flavor anything you might want to grill. It’s a harmonious coming together of my profession – working with wood as a raw material – and my great passion – grilling. That’s the idea behind the company’s motto, which can also be found in the Grillgold logo: “The Perfection of Passion”. Over the years I’ve been grilling with my own wood smoking chips and grilling planks, and there’s one main thought that I always come back to: making it even better…
One step toward the goal, then another step – the next step could be a decisive one in terms of future success.
For me hurdles are just conditions and challenges, or put another way, they are simply questions for which one still doesn’t have an answer. My method for mastering big hurdles is breaking them down into smaller hurdles or intermediate steps. That’s how I handle obstacles – step-by-step – and that way they no longer seem to be as huge and insurmountable as they did when starting out. When you look at it that way, my largest hurdle was splitting my big hurdles into smaller hurdles or questions to be answered.
When you set up a company, it’s always important to include work on goal setting. As a new entrepreneur, you have to have a good understanding of your market. It is important to be well-informed and to always be on the ball. Additionally, it’s wise to keep your feet on the ground when you experience some early successes, and to keep moving forward in a focused way. One step toward the goal, then another step – the next step could be a decisive one in terms of future success.
I see such events as important as they can provide much needed input. Different people have differing viewpoints, and also different ways of finding solutions. This helps me to look at things from another perspective…too see things differently. At trade shows and other events, you always get great feedback about about what you’re doing. I also really love it to network and get to know people, even in other fields.
Goals have always been a very big part of my life so of course they are very important. In fact, goal are so important for me that I actually like to take the time to convert all of my annual goals into monthly goals. Then I break those down into weekly goals, and then into daily goals. For me goals always have to be doable, and part of this is that they have to be realistic. They should also be measurable because I’d like to be able to know for certain that I’ve reached the goal.
Naturally there are a lot of ups and downs when you’re setting up a company - you can see everything as part of a learning process
I was never really discouraged. Naturally there are a lot of ups and downs when you’re setting up a company – sometime things go well and sometimes not. Even so, you can see everything as part of a learning process. It helps if you just accept the waves as they come, to expect them to be there – here it’s all the more important that you’ve defined your goals early on. That way you can always check whether or not you’re on the right track.
First off I would like to share my knowledge and my expertise, and to pass on my passion for grilling. That’s the big goal: showing people all the benefits of having a grill at home, or even teaching them. I would also like to grow the company, and we’re constantly expanding our range of high quality products. One of the goals that we’ve set for ourselves is making our products available in all the German speaking countries, and to get people excited about grilling.
Thanks for the interview!